Suzanne Taylor • July 28, 2015
5 tips to create great blog titles
People mistakenly believe that good content alone will draw an audience
With millions of blogs posted every week, it’s a tough enough challenge getting people to read your articles – let alone share them.
People mistakenly believe that good content alone will draw an audience. The truth is a title is the most critical part of a blog and is the decider as to whether it’s read or ignored.
Get the title wrong and you won’t even have a chance to show off your impressive writing skills.
The following five tips will help you write blog titles that’ll win your web visitors and search engine rankings.
1. Make it appealing
Many Twitter followers share articles they’ve never even read simply because of the strength of a title. Such titles are dramatic, possibly controversial, and are designed to get people talking.
They are also very ‘cool’ as the mere act of sharing them is designed to add credibility to the Twitter user.
You, and others, like to read exclusive information so phrases like ‘Ten things you didn’t know…’ engages readers and grabs your attention.
2. Use numbers
Newspaper journalists learn very early in their training about the power of numbers.
Numbers placed early on in a title draw your the reader’s interest and instantly stand out. A title using a number such as: ‘5 tips for avoiding a parking fine’ is better than ‘Avoiding a parking fine’.
3: Ask the questions the public are asking
Let’s not forget, part of the reason we’re writing a blog is to increase our SEO ranking. If you want to maximise website traffic, write a blog based on a frequently searched for question.
There are a number of ways to find out what people are searching for, not least on Google Suggest. This is Google’s automatic drop down suggestion tool based on previous searches.
In such question-led titles, the idea is to answer the question fully within the body of the blog. This will help increase the number of visitors to your blog.
4. Include a keyword
The use of keywords in your titles will do wonders for attracting visitors to your site. However, don’t over cram a title with keywords it still needs to be appealing. Audiences can smell a rat and if they doubt your authenticity, they might never visit again.
Your titles should be below Google’s limit of 70 characters for every title tag line. This will ensure readers know what they’re getting immediately.
5: Help people improve themselves
Titles which help people to improve themselves, especially in their professional roles, are very popular. People are always looking to get better at something.
Titles incorporating numbers and offering self-improvement are an instant draw. Examples include: ‘50 ways to increase your salary potential’, ‘10 tips to make you a better manager’ or ‘the 3 most important things to have on your website’.
I hope this post has inspired you to write bigger and bolder titles. It really is worth doing your homework. A title might only be a few words but it’s the gateway to bigger audiences and increased brand awareness.
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