Andrew Hurrell • February 7, 2025
5 Local SEO Secrets That Most UK Business Owners Miss (But Shouldn't!)
Local SEO isn't rocket science
Ever walked past that busy local café and wondered why they're always packed while others struggle?
Chances are, they're not just making great coffee – they're also winning at local SEO! ๐
As a local business owner, you're probably tired of seeing your competitors pop up everywhere while your business seems invisible online.
๏ปฟLet's change that, shall we? Here are five often-overlooked local SEO tricks that could give your business the boost it needs.
1. Your Business Name Matters More Than You Think ๐ช
Here's something most people don't realise – how you list your business name across the internet actually impacts your local visibility.
I recently came across a Chiropractor who had three different versions of his business name online:
- J. Smith Chiropractors
- John Smith Chiropractic Centre
- John Smith & Partners Chiropractic Clinic
The result?
Google will be confused, and its rankings will suffer. Pick one version and stick to it everywhere.
2. The Hidden Power of Local Business Schema ๐
Think of schema as your business's digital ID card. While your competitors are probably ignoring it, adding local business schema to your website tells search engines exactly what you do and where you do it.
๏ปฟIt's like giving Google a detailed map of your business!
3. Photos Are Your Secret Weapon ๐ธ
Did you know businesses with more than 100 photos on their Google Business Profile get 520% more calls than the average? (And no, they don't need to be professional shots!)
Take photos of:
- Your team in action
- Your premises (inside and out)
- Your products or services
- Happy customers (with permission, of course!)
- Local landmarks near your business
4. The "Near Me" Trick ๐ฑ
Here's something clever: Include phrases like "near [your area]" in your website's content.
For example, if you're a dentist in Manchester, don't just say "our dental practice." Say "our Manchester dental practice near Piccadilly Gardens."
5. Reviews: It's Not Just About Getting Them ๐
Everyone knows reviews are essential, but here's the bit most miss: responding to reviews in a way that includes your location and services. Instead of just saying "Thanks for your review!", try:
“Thank you for choosing our Brighton home improvement company for your double glazing. We're so pleased your new windows were exactly what you wanted!”
The Bottom Line ๐ก
Local SEO isn't rocket science, but it does require attention to detail and consistency.
๏ปฟStart implementing these tips today, and you'll likely see improvements in your local visibility within a few months.
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